In order to be considered a luxury brand, there are some criteria that must be met. They are important values and express, among other things, their commitment to customers. Some examples are creativity, innovation, responsibility, exclusivity, superior performance, sophistication and craftsmanship. The best part is, a brand can’t claim a “luxury” label for itself. This title must be earned in the mind and the heart of the customers. This is a true acknowledgement of quality, and everyone agrees that Citizen Watches goes the extra mile when it comes to satisfying their clientele.